First impressions do count, and if you’re not able to attract the visitor with your site’s appearance, chances are you’ve lost them for good. Listed are the 7 ways to make your visitor’s love your website-
1. Your website design must be attractive to your target audience:
Your website design must be neat, uncluttered and aesthetically pleasing to your target audience. If you’re dealing with women’s products, soft designs with pastels and pinks, and similar stuff will work; children’s products means your site should have cartoony fonts and images, bright colours, and so on; a financial services company should sport a clean, minimalist look but with detailed information on the products and latest financial news – you get the idea.
2. Do highlight your brand personality:
Try thinking about your brand like it really is a person. Is it confident and loud? Or is it more of a reflective thinker?
Your website must be able to convey the message of your business through images, fonts, colours and the text you use on the website, whether you’re happening, laidback, fun or serious. Make sure your personality shines through every element of your site- through fonts, colour theme, designs and more. You get the idea, right!
3. Post relevant and interesting content:
Offering valuable information for free, in the form of blogs, ebooks, white papers, resource pages etc. is also a great way to delight your visitors.
The content on each page of your website should match the user’s objective; that is, it should describe and match the purpose the visitor has arrived on a particular page. Keep in mind, that the content should be unique and interesting.
4. Ensure easy navigation on your website:
This may sound like a no-brainer, but you’d be surprised to learn that many companies fail to incorporate this element in their website!
Navigation needs to be simple and intuitive, allowing for users to find just what they want in a couple of seconds. If yours is an e-commerce site, ensure that the checkout is smooth, and only necessitates a click or two to take them to the payment page.
5. Increase website load speed:
Make sure that your site loads real quick, or be prepared to lose your visitor to a fast loading website.
Nobody will wait half a minute for your site to load, with internet offering so many options, your visitors are bound to go to a different website. By ensuring fast website load speed, the bounce rate goes down by 35%.
6. Ensure responsiveness of your website:
Creating a mobile compatible website or a responsive website makes it easier for Google to crawl your website and reduce the chances of errors on On-Page-SEO. Also, the users today browse over the internet using different medium such as laptop, desktop, tablets, mobile phone and more.
Thus, a responsive website is of utmost importance.
7. Have an engaging social media presence:
The majority of internet users today have a presence on at least one social media platform, it is, therefore, crucial that you too have a social media presence. Also, provide space on your website for your visitors to leave reviews or express their opinions.
You can attract your audience while they are lazily browsing through the internet and convert them into customers.
By checking on these points about your website design, you can ensure that your visitors keep coming back to your website.