7 checks that you need to essentially perform before the website launch

7 checks that you need to essentially perform before launching a website

Working without a schedule, but with a deadline is a dangerous thing. When launching a website, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your website to the world.


Defensive Designs:

404 erroe


The 404 error page is the most commonly overlooked aspects of defensive designs. Sometimes when there occurs an unexpected problem and if a requested page is found to be missing, then ultimately the 404 error page is fetched and displayed to the user. You need to design a 404 page that will essentially direct your users to the home page or you can even provide some other relevant links to your website.



Content & Proofreading:



Have you ever tried reading your site with all that “Lorem ipsum” dummy content over it before you fill up the website with the original content? Oh… How frustrating it appears to you? Imagine how disinterested will a user get if he/she find the dummy content on your website. Ensure you have removed all that and replaced it with original and fresh pieces of content. Have someone proofread the content and perform plagiarism checks to ensure that you are using fresh and unique content which is what your users are searching for.



Search Engine Optimization (SEO):



Good content surely brings customers to your website, but the force that helps users find your website is SEO. Your website needs to be found over the search engines when people search for related queries and it should rank among the top most of the search engine results. SEO is the activity that attempts to improve search engine rankings. Only an SEO expert knows what it takes to attain visibility and keywords is the only answer to it.



Page Titles:



Page titles make  the most important aspects of SEO and while writing page titles, you need to take care to ensure that these are precise, clear and contain the exact description of the content contained in the page. Ensure that your title does not exceed 70 characters so that the end doesn’t get cut during search.



Cross Browser Compatibility & Responsiveness:

Don’t get carried away if your website looks pixel perfect on IE browser. You need to ensure that your website is compatible across the various browsers that including Chrome, Opera, Safari, IE9, Firefox and more. You also need to ensure that your website is responsive along a variety of devices including Android phones, iPhones, and tablets etc. This ensures that all the users can derive the same kind of user experience across all the devices and browsers.



Website Optimization:



Configuring the website for ensuring a perfect performance across the web is usually a post-launch service but you can essentially consider including a few more steps during the before launch for ensuring a smooth performance. Try including CSS scripts and also reduce the intensity of the HTTP requests, compress the JavaScript and CSS files, optimize images for the web, and more helps to reduce the page loading time and increases the speed and prevents unnecessary wastage of the server resources.



Meta Descriptions and Alt Tags:



Search engine rankings are not dependent on meta descriptions anymore but still they are an important aspect that needs to be taken into consideration to reach your target audience. This content written in short paragraphs offer the webmasters with an advantage to promote their content to searchers and this helps the people to know whether they are going to click on a page that contains the relevant information.


Make yourself a to-do list and keep it handy to check over before making any website live. Are there any other points you would add? Share them in the comments!

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